Shoot at an exhilarating pace while Translucent Mirror Technology simultaneously allows auto focus and capture to keep things crystal clear. Capture the excitement with the sophistication of a pro at up to 7 frames per second in Telezoom High Speed Shooting mode. See the world of difference a speedier auto focus makes while in Live View mode or while creating an HD movie to enjoy again and again. Get exquisite enlargements with delightful detail thanks to a 16.2MP APC-C sensor and Exmor™ APS HD CMOS technology.

Highlights:

• Image Capturing Ingenuity Conventional DSLRs shoot or they use the precision of Phase Detection to quickly auto focus — but never both at once. Using Translucent Mirror Technology, the α35 has the amazing ability to direct light to both the image sensor and the Phase Detection AF sensor simultaneously. Now that's bright.
• Full HD Movie Mastery When most DSLRs shoot video, their Contrast AF is slow and visibly "hunts" for focus. Simply switch the α35 to Quick AF Full HD Movie mode and you'll enjoy the same fast, precise Phase Detection as when you're shooting stills1. Get a decidedly decisive advantage for tracking fast-moving subjects, all made possible by the Translucent Mirror.
• Advanced Still Shooting Features Expand your creativity with advanced imaging features including built-in Auto HDR, which captures more scene contrast by combining the best highlight detail from one shot with the best shadow detail from another to create one unbelievable image. 3D Sweep Panorama™ Mode automatically captures expansive landscapes and lets you view pictures on your compatible on 3D TV3.
• Professional Class Shooting Speeds It's never been easier to capture a game-changing soccer kick or your baby at their most heart-melting moment thanks to Translucent Mirror Technology. Shooting at up to 7 frames per second at 8.4MP while maintaining continuous auto focus and auto exposure in Tele Zoom High Speed Shooting mode ensures you'll get some seriously snap-worthy shots.
• All screen images simulated. Spectacular Resolution and Detail Get intricate details and gorgeous enlargements. Achieve high resolution with no penalty in low-light sensitivity or sensor noise thanks to the 16.2MP APS-C sensor size and Exmor™ APS HD CMOS technology.
• Effortless Effects Experiment with unique new ways to make your images and videos pop. Choose from 7 types (11 variations) of picture effects including: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color(R), Partial Color(G), Partial Color(B), Partial Color(Y), High-key, High Contrast Monochrome and Toy Camera. Let your imagination run wild.

Features:

• 18-55mm Zoom Lens With the included 18-55mm zoom lens you'll have an all-purpose lens to get started with, right from day
• Translucent Mirror Technology Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-A35 utilizes Translucent Mirror Technology which directs light to both the image sensor and the Phase Detection AF sensor simultaneously
• Tele Zoom High Speed Shooting The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4Mp while maintaining continuous auto focus and auto exposure
• Quick AF for Full HD Movie Capture When most DSLRs shoot video, their Contrast AF is slow and visibly "hunts" for focus. The Quick AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images. It's a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology
• 16.2Mp Resolution You get incredible detail and gorgeous enlargements. Thanks to the 16.2Mp APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise
• APS-C Size HD CMOS Image Sensor With 19.5 times the area of the typical camcorder image sensor, APS-C makes the difference between amateur and professional-looking video, delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds
• Sony Exmor Technology Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second
• Full HD 1080/60i Movies This is one of the very few DSLRs with 1080/60i Full HD, exactly the same resolution and frame rate as most broadcast and cable HDTV channels. Records in 1080/60i AVCHD format, 1080/30p high definition in PC-friendly MP4 format and standard definition 480/30p in MP4 format
• Picture Effect Mode There are 7 types (11 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High-key, High Contrast Monochrome, and Toy Camera. Each is unique and each gives you a new and exciting way to make your images and videos pop
• Multi-Frame NR Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects)
• Handheld Twilight Get cleaner and sharper nighttime pictures-beyond the capability of traditional cameras-without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail
• Auto HDR Built Into Camera Captures more scene dynamic range than a single exposure can handle-and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. Captures in a split second. (Recommended for still subjects)
• 3D Sweep Panorama Mode Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records both JPEG and MPO file formats

• Eye-Level Electronic Viewfinder The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy
• Eye-Level Finder for HD Movie The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-A35 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus
• 15 Point Auto Focus To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision
• 921K Dot TruBlack LCD Screen Sony's 3.0" Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight
• Main Sensor Live View with Quick AF Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology
• Live View in LCD or EVF You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays
• Phase Detection Auto Focus While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A35 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD
• ISO 12800 Sensitivity Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor
• Auto+ (Advanced Auto) Mode Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology
• Sweep Panorama Mode Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23Mp image size
• Powerful Creative Control Over Movies While the camera offers fully automatic movie shooting, you can also control aperture (A mode with manual focus only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation
• Pro-Style 'Rack Focus" Movie Effect A hallmark of today's movies is the "rack focus" effect, when the cinematographer changes focus between background and foreground subjects. This usually involves careful planning, a tape measure and dedicated a crew member for "pulling" focus. With the SLT-A35, you can perform this pro-style effect simply by changing the selected AF Area within the frame
• Help Guide Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer
• Compact and Lightweight Design Eliminating the moving mirror also reduces the camera's size and weight. It's not just remarkably advanced; it's notably small and light
• Dynamic Range Optimizer (DRO) Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off

• Graphic Display Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results
• BIONZ Image Processor The brain of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more
• SteadyShot INSIDE Stabilization Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every A-mount lens, including macro and wide-aperture standard zoom lenses
• 1200-Zone Exposure Metering Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations
• RAW Image Capture Saves your pictures as compact JPEG files or ultra-high quality RAW files or both. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC
• Smile Shutter Technology Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity
• Powerful Supplied Software To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB)
• Face Detection Technology The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults
• Six Creative Style Settings Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste
• HDMI Output for HD Viewing Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote
• Eight Scene Selection Modes These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes
• Anti-Dust Technology Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor
• Up to 440 Shots of Battery Life Take up to 440 shots on a single charge with Sony Stamina battery power. Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence
• P/A/S/M Exposure Modes The camera offers a full range of controls from the beginner's AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control
• Slot for Two Media Types For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended. Memory card is required. All are sold separately)
• Built-In Auto Pop-Up Flash To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately)
• Versatile On-Screen Displays Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings
• Remote Capability Works with the RMT-DSLR Remote Commander wireless remote control, sold separately
• Photo TV HD Compatibility Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures
• Index and Slide Show Displays Quickly review your photos using 6 or 12 frame index views, or as an automatic slide show with fade-in/fade-out effect

Technical details:

• Imaging
  
  • Camera Type     Digital SLR with Interchangeable lenses
  • Lens Mount     Sony Alpha/ Minolta
  • Camera Format     APS-C / (1.5x Crop Factor)
  • Resolution
    • Effective Pixels: 16.2 Megapixels
    • 16 MP: 4912 x 3264
  • Sensor Type / Size     CMOS, 23.4 x 15.6 mm
  • File Formats
    • Still Images: JPEG, RAW
    • Movies: MPEG-4 AVC/H.264
    • Audio: AAC
    • Memory Card Type     Memory Stick Pro Duo
  • Memory
    • Stick PRO HG-Duo
    • SD
    • SDHC
    • SDXC
  • Image Stabilization     Optical
• AV Recording
  
  • Video Recording     Yes
  • Aspect Ratio     3:2, 16:9
• Focus Control
  
  • Focus Type     Auto
  • Focus Mode     Single-servo AF (S), Continuous-servo AF (C)
  • Autofocus Points     15
• Viewfinder/Display
  
  • Viewfinder Type     Electronic
  • Viewfinder Magnification     Approx. 1.10x
  • Diopter Adjustment     - 4 to +4 m
  • Display Screen     3" Rear Screen   LCD (921600)
  • Screen Coverage     100%
  • Live View     Yes

• Exposure Control
  
  • ISO Sensitivity     100-12800
  • Shutter
    • Type: Electronic
    • Speed: 30 - 1/4000 sec
  • Metering Method     Spot metering, Center-weighted average metering, Multi-zone metering
  • Exposure Modes
    • Modes: Aperture Priority, Auto, Manual, Programmed Auto, Shutter Priority
    • Compensation: -2EV to +2EV (in 0.3EV steps)
  • White Balance Modes     Auto, Cloudy, Daylight, Flash, Fluorescent, Incandescent, Kelvin, Manual, Shade
• Flash
  
  • Built-in Flash     Yes: Auto, Fill-in, Red-eye Reduction, Second-curtain Sync, Slow Sync
  • Continuous Shooting     Up to 5.5 fps
• Performance
  
  • Self Timer     2 sec, 10 sec
  • Connectivity     HDMI C (Mini), USB 2.0
  • Software Requirements
    • Windows: XP (SP3), Vista (SP2), 7
    • Mac: OS X 10.4 or later
• Power
  • Battery     1x NP-FW50  Rechargeable Lithium-Ion Battery Pack
• Physical
  • Dimensions (WxHxD)     4.9 x 3.6 x 3.3" / 12.45 x 9.14 x 8.38 cm
  • Weight     14.6 oz / 414 g Camera body only
• Kit Lens
• Focal Length
  • 18 - 55 mm
  • Comparable APS-C Focal Length: 27 - 82.5 mm
• Aperture     Maximum: f/3.5 - 5.6
• Minimum: f/22 - 22
• Minimum Focus Distance     9.84" (24.99 cm)
• Magnification     0.34x
• Maximum Reproduction Ratio     1:2.94
• Groups/Elements     7/8
• Diaphragm Blades     7
• Autofocus     Yes
• Image Stabilization     No
• Filter Thread     Front: 55 mm
• Dimensions (DxL)     Approx. 2.75 x 2.75" (6.99 x 6.99 cm)
• Weight     7.41 oz (210 g)

What's in the box:

• SAL-1855 SAM lens, lens cap
• Shoulder Strap
• CD-ROM
• Battery Charger (BC-VW1)
• Body Cap
• Rechargable Battery (NP-FW50)
• USB Cable

Source:
http://store.sony.com